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History Of Social Media [Updated 2020]

Updated: Oct 15





People who have seen the social network may be under the impression that when Mark

Zuckerberg and his friends created the Thefacebook together at Harvard's campus. When Facebook played An important role in popularizing social media, it was hardly the first site.


Related: How to Grow your business Using Facebook And Instagram

In fact, social media was officially born in 1997, but the origins of social media go further, looking further.


1990 and the birth of the blogosphere. The idea that people can log in to the internet has been put in people's heads And post what you want and get feedback about it, without going through a third party. It really was Revolutionary, and opened the door to the social media revolution that was about to take place.

Social media timeline


The history of social media is defined by change. Early outbursts of new sites emerged in the late Millennium,


But by the end of 2000, Facebook had emerged as a leader, a position it still holds today.

Although some new players have entered the scene in the last decade, only time will tell if they can continue Successor if they will fall like many before.



Social Media Timeline


1997 - Six degrees



However, blogging gave birth to the idea that it would eventually turn into social media, not us until 1997.

There was a website that now seems to be understood as social media. This site, Six Degrees, may allow users

Create their own personal profile but to communicate with other users, one person needs to "add" another person

Profile, which is an early example of someone's "friendship".

The name of this site comes from the theory of "Six Degrees (of Capin Bacon)" which states that we are all related to one another.



Six Degree may 1997

Under the other six parts (although there is evidence that it may be less

(https://research.fb.com/three-and-a-half-degrees-of-separation/)).

The site became quite popular after its launch - it is 3.5. a million users are it's most popular

(https://economictimes.indiatimes.com/tech/internet/7-social-media-sites-that-failed-to-become-afacebook/sixdegrees/slideshow/58881843.cms) - But by 1999, the handwriting continued on the wall. . The site was purchased

By Youthstream Media (https://www.wsj.com/articles/SB945269426653408644), and by 2001 it was closed.

Six degrees did not survive because all the early social media sites had a common problem: monetization. It was a custom

These services are free to fur, but this meant using ads to generate revenue, which often interfered.

Experience.

However, people knew that this type of website was valuable, which is why Six Degrees sold for about 120 million,

However, this number is much lower than subsequent assessments in social media history.


2002 - Friendster


In 2002, a few years after buying and selling Six Degrees, Friendster began. It was just like six degrees

That users needed to create a profile and then add their friends to contact their network. However, it went ahead

More than six degrees that allowed people to share videos and photos, as well as message others Network.

These exciting new features made Friendster incredibly popular at launch. In fact, there were more than three of them Millions of users in just a few months, and, in 2008, it surpassed the 100 million user mark.

(https://www.adweek.com/digital/social-networks-early-history/). Of course, we all know that Facebook is present Billions of users, but Friends performed significantly better than any other site before it.

Friendster also stood better than six degrees against the test of time, although he also failed in the end.

That It continued to be used until 2011 when it was transformed into a social gaming platform and had all the services Suspended in 2015. However, Friends set out to help make social media more popular than ever before The stage for revolution.


2002 - LinkedIn

Somewhat surprisingly, the next social media site to appear on the scene was LinkedIn. It was first launched in December As of 2002, the site was focused on helping professionals build a network and this has been its purpose to this day.



Linkedin


The number of LinkedIn users has grown significantly over the years, with most of the growth going hand in hand Other social media sites. More specifically, LinkedIn has experienced a 1,262 percent increase in the number of users Last ten years.


[Source (https://www.statista.com/statistics/274050/quarterly-numbers-of-linkedin-members/)]


2002 - MySpace


Those who mistakenly do not attribute Facebook to being the original social media site generally consider MySpace to be the first.


On the scene. And while that's true there were a lot of sites already working by the time MySpace was launched, that's it too True, MySpace changed the game completely.

It officially launched in 2002, a crucial year for social media, and by 2005 had about 20 million unique Visitors to the site every month (https://www.businessinsider.com/chart-of-the-day-the-fall-of-myspace-2011-6). In it That same year, Rupert bought Murdoch's company, Newscorp, for more than 80 580 million.


Then, over the next few years, MySpace continued to gain popularity, so much so that by 2008 it was only less than 80 years old.

Million unique monthly visitors and its value were 12 billion. At the time, it was also the # 1 most visited website World, according to Alexa Traffic Ranking; Today, it ranks at 4,000

(https://www.alexa.com/siteinfo/myspace.com?ver=classic)





Part of MySpace's success comes from its interactive platform that allows photos, videos,

And other files. It is also true that MySpace came to the fore at a time when the Internet was more popular and Extensive. Millennials were entering high school and college lodge, and this meant that the world was finally ready for socialization.

Media.


However, we know that based on the number of people currently using MySpace, the success of the site will not last.


This was largely because MySpace, starting in 2004, had to compete with Facebook, which was Is rapidly becoming one of the most popular sites around the world. This means in 2007 when it had 300 million


Users, MySpace was at its peak. It sold for 35 million in 2011 and was later bought by Time, Inc. in 2015.

(https://www.businessinsider.com/time-inc-acquires-myspace-viant-2016-2). It still exists today and holds a special place Follows, but it is a shadow of what was once huge.


2004 - Facebook


By 2004, social media had become quite popular. However, when Mark Zuckerberg and his friends Eduardo Severin,

Rew Andrew Mom Klom, Dustin Moskowitz, and Chris Hughes create Thefixbook, social media quickly becomes An integral part of our lives.



revolutionary facebook


Initially only available to people with the email address "@ harvard.edu", Facebook quickly expanded to the rest.




Until the Ivy League, as well as Stanford and MIT, opened its doors in 2006 to anyone over the age of 13. Once this is done, the growth of Facebook will not stop there. In 2008, it surpassed MySpace as the most visited site The world and it is currently the # 3 (https://www.alexa.com/topsites) sites behind Google and YouTube. In 2012, this

The company was declared at a market value of 4 104 billion (https://www.theverge.com/2012/5/17/3027211/facebookconfirms-100-billion-ipo-at-38-a-share), one of the largest IPO of all time, and it continues to be the highest one

Profitable companies in the world. In recent years, the market has seen a bit of slow growth in saturated Facebook, and it has been The subject of some heated privacy disputes. However, it is people’s top choice for social media, which means

We can expect it to last for many years to come.


2006 - Twitter


However, the Twitter name is as well known as Facebook, it has never reached that level

Popularity as its biggest rival in 2006, just two years later.

In an attempt to do something different, Twitter limited people to only 140-character posts. The idea worked,



twitter

However, it took the site for about four years to reach thirty million monthly users. However, in the last ten years, it The number has exceeded 300 million (https://www.statista.com/statista/282087/number-of-monthly-active-twitterusers/).

In 2013, the company went public and was valued at 14 14.2 billion. Yet the company struggled to make it Profit, required by 2018




(https://www.washingtonpost.com/news/the-switch/wp/2018/02/08/why-twitter-is-nowprofables- for-the-first-time-ever /) to Post his first profitable year.

But there are signs that Twitter may be entering a downturn; It loses monthly users after the end 2017

(https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/), and the company has The current market value is around 4 billion which is about two-thirds less than it was first revealed. However, some argue

(https://www.engadget.com/2018/10/25/twitter-q3-2018/) That fewer users make Twitter more profitable, so when Shrink, it can also stand the test of time.



2010 - Instagram


Late entry, Instagram was first launched in 2010. As we know, in that photo and

Only video posts and it only allows photos to be framed in squares. Those interested were sold They are taking beautiful, artistic photos that they can share with their friends.

Instagram became an instant sensation. Within a few months of its launch, it reached one million users (https://www.macstories.net/iphone/confirmedinst- gram- reaches-1-million-users /), and now it is over one billion



instagram

(https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/)

People are out there "doing it For Gram, "It makes one of the most popular social media sites in the world. In 2012, just two years later Launch, Facebook buys Instagram for about 1 billion.


Related: How to Grow your business Using Facebook And Instagram

Today, Instagram would be the only place to live Market value of approximately 100 billion (https://www.bloomberg.com/news/articles/2018-06-25/value-offacebook-s-inst gram- estimated-to-top-100-billion).


2011 - Snapchat


Another related newbie, Snapchat has been around since 2011. It is especially popular among young people

(https://www.forbes.com/sites/quora/2018/02/21/why-snapchat-is-so-successful-with-younger-users-and-hatfacebook-and-instagram-can-learn/, And it has less than 200 million users

(https://www.statista.com/statistics/545967/snapchat-app-dau/). It is special that users can send photos to each other Which will disappear in just seconds, and has a "24-hour story" option that allows people to load Multiple photos as part of a 24-hour story.


Snapchat


The site has more than quadrupled its users in the last five years and was valued at 31 billion during that time. In its initial public offerings 2015. However, this number has declined in recent years

(https://www.cnbc.com/2019/01/16/snap-has-lost-more-than-20-billion-in-value-since-its-ipo.html) as a company Struggling to make a profit. So, while it is definitely an important part of social media today, it may be right now A reversal on the radar in the grand scheme of things.

2014-TikTok


In 2014, a social media application called Musical.li (pronounced musical-ly) became extremely popular with 13-18-year-olds. Musical.lee's main purpose is user-generated videos that combine popular songs with videos of users (often referred to as musicians). The most popular use of the app was to create videos where they lip-synced and danced. As of mid-2017, the Musical.li app has over 200 million users.

In 2016, a Chinese app developer created an app called Duin, a competitor to Bitdens Musical.li. Initially launched only in China, the application was renamed and re-ticketed for better international appeal. In a single year, the Ticket ok app has over 100 million users.


TikTok


In late 2017, Musical.li acquired M by Bytedance for a fee of 800 800 million. In 2018, Bytes Musical.li and Ticket Ok's user accounts were merged, merging two applications into one under the Ticket Ok name.




With this unified brand and user support, the app began to grow in popularity very quickly. In early 2018, TikTok became the most downloaded app on the Instagram app store, surpassing Instagram, WhatsApp, and YouTube. As of July 2019, TikTok has a total of over 500 million installs on the Google Play Store.



Conclusion


In just 23 years, social media is nothing more than an idea of ​​an integral part of life. That is

Brought us together and made it easier to communicate, but also raised some interesting questions about it

Privacy and freedom of speech. This means we will have a lot of conversation around these issues

Determine the role that social media plays in moving our lives forward.

However, what happens is that it is easy to see how social media has changed our lives and how it will continue.

Do well in the future.




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